When Martin Tod got excited about QR codes a couple of years ago, I got excited too. It looks like an interesting technology that has got to have some fun application that I can do something with ((Newspaper Club is in this category too, but so far, nada))
Martin was initially sceptical that QR codes would ever take off but commenters on his blog attempted to argue him round.
Later, in the general election, Tod produced some posters with a Twitter reference and a QR code in the corner. If I recall rightly, this was more of an in-joke for cognoscenti rather than a large scale production process, and I doubt more than a dozen or so were actually made or displayed. I’m pretty sure far more people will have seen photographs of the posters on the internet than actually saw the posters.
Yet this sorry joke somehow made a Top 10 list of advertisers using QR Codes.
Reading through the list of ten, remembering these are the top ten, all of them seem portrayed as monumental disappointments and missed opportunities for the advertisers who used them. Appearing on ads below ground. Appearing too briefly on TV slots for anyone to scan them. Misunderstanding that any barcode app can read them, not just the Debenhams iPhone tie-in.
Doesn’t that disappointment just vindicate Martin’s original contention that QR codes are never actually going to take off?
It is still a shame, and I’d love to be able to do something funky with them… how about giant posters for Lib Dem Voice at Lib Dem conference…?