Great news! TED is coming to Nottingham!
TED is the awesome, highly regarded website with fabulous videos of world leading speakers talking about interesting things.
TEDx is their programme of running local events, which, it appears are run by volunteers across the globe.
TEDxNottingham brings all the fun of TED really locally to Nottingham on March 17th this year.
So where is the troubling news? Normally if someone gave me this information I would have no qualms about letting people know as widely as possible.
The trouble is I learned about it because the TEDxNottingham twitter account are spamming the heck out of anyone with a vaguely local twitter presence. Which I think is MORALLY WRONG. This is not how you do twitter! Stop it at once!
So I don’t know whether I should be spreading the news because it’s interesting and lots of people I know would like to hear about it, or to stand well back and let the EVIL SPAMMERZ FOAD.
I called them on it, and they apologised, saying they were running their spammy tweets late at night so as not to splurge people’s timelines, but I still think they should not be doing it at all. Still, I’m not PR savvy enough to suggest what they might be doing instead…
If they don’t know how to do PR themselves, they need to get someone on board who does!
But, the secret of Twitter PR (I’d say) is to tweet interesting, relevant nicely-written information and requests for help, which allows local people to retweet — BECAUSE that’s interesting and relevant to their followers too. TEDx has enough of a reputation that buzz around the event will grow painlessly as long as they do the proper amount of groundwork, and don’t try and get something for nothing.
Glad that we managed to work this out on twitter a few days ago. Seeing as you expressed a real interest in TEDxNottingham, we thought we’d let you know that we have now launched our website at http://www.TEDxNottingham.com which will hopefully the have some information that you, and your blog followers, could find useful.
Thanks and we look forward to hearing from you.
All the best,
Iain and Arvinda